How WordPress Categories and Tags can help get your content ranked
As we discussed in this post, WordPress’s Categories and Tags system is extremely powerful for getting your content ranked on Google. Now in this post we’re going to really look into why you really NEED to be using the WordPress Categories system. As was covered briefly in that post WordPress makes each category and tag into its own page that collates all of the posts included in that category or with that tag together. Not only this but each post can be in multiple categories and have multiple tags meaning that it can appear in all category or tags pages that it’s relevant to.
“Well, so what?” you might be thinking, “why does that make any difference?”
The reason behind why the WordPress categories system is such a powerful way of organising the content is down to how appealing it makes it all look to Google if it’s done right. To get going first off get onto the Google Keyword tool (find out more here) and do a quick bit of research on phrases related to what you are blogging about. Export this data as an Excel document and then add several columns, Category, Tag and Post.
First off you should identify some broad general phrases related to what you’re blogging about that get are typed into Google a lot. I like to call these the “Root Keywords”, the initial broad phrase that people type into Google when they’re looking for something. For all of these mark the category column. Next pick out the slightly more focused phrases that aren’t specific enough to make good material for a blog but are more specific than categories and mark these as tags. Also mark as tags phrases that can cover multiple categories.
Now that you’ve got your preliminary broad areas that you are going to be making up your WordPress categories and tags start picking out the more focused phrases and questions relevant to your business/blog. These will usually be rather longer phrases than your category or tag ones, often through the addition of a word or two to the Root Keyword. I call these “Extended Keywords” and they usually will not get as many searches as you’re categories or tags but they will be far more focused.
Another great source of material for finding good Extended Keywords to write blog articles on is extremely simple. Just start typing the Root Keyword into the Google search bar. It will pop up with a number of suggestions, usually your root keyword first, then all the most common extensions of that root keyword, all in order of popularity.
You can then start to write blog articles that answer or address those phrases or questions. If you’ve categorised and tagged them all correctly Google will now see a very attractive site when someone types those phrases into Google. Your site will not only have a whole page dedicated to the root keyword (which will also usually be included in the extended keyword) that is the category or tag page, but it will see articles about all of the most common variants and extensions of that phrase in there as well, all of it right there in one easily indexed page! This is exactly the sort of thing Google likes to see and this system of WordPress categories can be amazingly powerful, especially when combined with advertising and social media backlinks.
If you found this article on WordPress categories useful, hit the facebook like button, or if you have any thoughts or questions, please leave a comment below or email me at firstname.lastname@example.org